This French shop attracts the attention of buyers not by colorful posters or sales, but simply laying out photos in their Instagram.
And it seems that it works great - Mollat's bookstore says more and more people. The fact is that enterprising book employees, appropriate to the next visitor, are now not only interested in his literary taste, but also look at his face. So they are looking for people whose appearance would ideally supplement books.
Then the camera gets, the right book is taken, there is the right angle - and the new interesting photo is posted on the social network, bringing pleasure to the visitor and attracting even more customers to the store!