At the end of the 19th century, in the United States, the US Rubber Company developed new models of athletic shoes with rubber soles with a fabric upper made of durable canvas fabric, for which the name Keds was chosen. The Keds brand (from the word "teen" - "kid") has been associated with sports shoes for almost 70 years.
For the manufacture of shoes, a then new vulcanization patent from Goodyear was used. It was then that the ball game "Basketball" developed rapidly. I needed special shoes. In 1917, the first black Converse sneakers appeared.
The three athletic shoe giants Nike, Reebok and Adidas have consistently outshone Converse. The company's only trump card was the support of the US National Basketball Team, for which the company supplied shoes.
However, in 2003 the situation changed dramatically. The sports brand Nike has entered into a mutual cooperation agreement with Converse. They invested $ 305 million in the promotion of the brand, which had an extremely favorable effect on its further destiny.
Hippies wore sneakers in protest against expensive sports and other shoes.
In windsurfing, sneakers are worn over the rubber socks of a wetsuit.
In the USSR, Chinese-made sneakers were considered elite, since they were of good quality and practically did not tear.